The second and final day of Tag Camp was certainly interesting. Like the first day, there were three formal channels of presentations, as well as a wide variety of informal discussions taking place in the main area.
The highlights of my day were seeing company presentations (lots to write about on TechCrunch) and the business model discussion led by Jeff Clavier.
I recorded the entire session and hope to post it at some point. Jeff gave relevant and insightful advice to attendees on the three types of business models (licensing, advertising, premium features), with examples, including metrics, of each.
About half way through the hour long session Keith Teare changed the direction of the conversation by asking for people’s thoughts on monetizing page views. Dave Winer spoke on the subject for a few minutes against advertising, at least on blogs. He says that the long tail of blogs had no chance to generate any material advertising revenue, and the more popular blogs seriously harm their core message if they include ads. A robust interaction ensued, mostly between Jeff and Dave but also with audience participation. This is a very interesting and entertaining discussion, and it is also my first podcast.
The podcast from the session is here.
All of my pictures from the event are here, and all TagCamp pictures are here. I like this one – I look almost sort of like a real blogger.





This is an interesting perspective on viewing the value of your message and whether ads dilute and disrupt that value.
Dave lost me when he asserted that there is no cost for bloggers to blog. Time is money. If my blog is providing as a free service which subscribers value and I don’t want to be in the business of selling or promoting products then ads make sense for me. Ads don’t make sense for Dave. Fine. I have no problem with that. I also have no problem with people like Dave not subscribing to my blog.
That was an interesting podcast, thanks for recording it!
Mike,
This is all great. But a friendly word of advice:
If you’re going to be the voice for all great cool new technolgies etc – via TechCrunch/here/wherever.. I really think you should be utilising the simplest of technologies from the outset: ie: if you are doing a podcast via a blog, you should have the MP3 url in an enclosure tag of the RSS feed – which I see you’re using Feedburner to produce. Not the best choice, as if they go down, you all go down, so to speak
– but they do provide stats (which you could get easily as you have your own domain/servers and therefore stats)
Keep up the great work though, as I enjoy reading your articles. But, if you want to push web2.0, I just think you need to show that your sites can use the tech we already have and that you fully understand and embrace what we have already.
without that, something just doesn’t ‘feel’ right
my 2p.
Mike you defintiely do like a blogger in the pic and If think you might like the pic with you holding the recorder for the podcast …
Listening to Dave Winer talk about advertising on the web, I thought that rather than little ads floating around everywhere in the blogosphere, why not include relevant content snippets and/or links to content in their place? This would definitely be less annoying to me personally, and kind of like having automated search results related to the content of my blog (which I would be much more interested in). Click-thrus could still generate revenue for AdSense clients by including the appropriate customer information in the link. However non-AdSense results should also be incorporated based on utility and popularity even though these would not generate revenue. This seems like a more non-Evil way for Google to still make some cash, while annoying users less. (Sorry that this isn’t related to tagging.)