Comments on: Battelle talk at Search SIG

By: SD Forum Search SIG — everwas

SD Forum Search SIG — everwas — Sat, 11 Aug 2007 21:18:37 +0000

[...] Search marketing is not advertising – it’s a sales channel. If done correctly, every dollar you put in should return more than what is invested in revenue. It’s measurable so budgets can be held accountable. This is why, to a certain extent, John Battelle feels that Google’s dependence upon advertising revenue is somewhat immune to any downturn in the traditionally cyclical advertising market. It’s not advertising, it’s sales. More on this on CrunchNotes. [...]

By: flashpoint

flashpoint — Fri, 13 Jan 2006 07:46:38 +0000

SD Forum Search SIG

I went to the SD Forum Search SIG over at the Microsoft Silicon Valley campus last night. The first session was a talk between John Battelle and his old editor at MacWorld, Dan Farber (now Editor in Chief at…

By: adam moskowitz

adam moskowitz — Sat, 19 Nov 2005 00:25:42 +0000

and there is no telling what the potential value is in the long tail of cpc advertising specifically the depth and breadth of contextual targeting, as well as, the amount of small advertisers with limited budgets wanton for traffic. a hundred pennies still equal a dollar…

By: John

John — Fri, 11 Nov 2005 23:15:37 +0000

You’re really interested in advertising … as one can tell with you launching edgeio.
By the way, the edgeio layout does look good and by what I could see from the photo you had on flickr the business model is probably good if you can generate enough hype around bloggers (was the photo an upload mistake or just to create hype?
Just wondering…

By: Nivi

Nivi — Fri, 11 Nov 2005 22:42:45 +0000

I thought the story was about Larry Page, not Sergey Brin?

By: Dave McClure

Dave McClure — Fri, 11 Nov 2005 08:03:44 +0000

thanks for dropping by Mike… hope to have you as a Search SIG regular!

- dave mcclure