Comments on: Yes, We all skip the ads on Tivo http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/ Wed, 06 Jan 2010 09:23:06 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: TechCrunch Japanese アーカイブ » ダウンロード型テレビ　現在のオプション http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-4274 TechCrunch Japanese アーカイブ » ダウンロード型テレビ　現在のオプション Wed, 14 Jun 2006 03:41:10 +0000 http://www.crunchnotes.com/?p=187#comment-4274 [...] Bittorent のようなファイル交換ネットワークもまた、「放映時間が変更されたテレビ番組」へのアクセスを望むコンシューマーにとって、非常に人気 （時折、不法）である。 DVR はすばらしいのだが、コンテンツ提供者や配給者はスキップされたコマーシャルからうける収益の損出には決してスリルを感じていない。またＤＶＲの番組は携帯端末に簡単に転送でき、家庭のテレビから離れた状態でも見ることできる。コンシューマーの中には、もっと柔軟性とオプションが欲しいという声もある。 [...] [...] Bittorent のようなファイル交換ネットワークもまた、「放映時間が変更されたテレビ番組」へのアクセスを望むコンシューマーにとって、非常に人気 （時折、不法）である。 DVR はすばらしいのだが、コンテンツ提供者や配給者はスキップされたコマーシャルからうける収益の損出には決してスリルを感じていない。またＤＶＲの番組は携帯端末に簡単に転送でき、家庭のテレビから離れた状態でも見ることできる。コンシューマーの中には、もっと柔軟性とオプションが欲しいという声もある。 [...]

]]> By: Web 2.0 - Что нового? » Загрузка телепрограмм в режиме онлайн - Есть ли выбор? http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-3621 Web 2.0 - Что нового? » Загрузка телепрограмм в режиме онлайн - Есть ли выбор? Mon, 22 May 2006 21:51:45 +0000 http://www.crunchnotes.com/?p=187#comment-3621 [...] Хотя DVR - это классная вещь с точки зрения потребителей, но производители контента и его распространители, взволнованные потерями прибыли из-за возможности пропустить просмотр рекламы, думают совсем иначе. Хотя шоу-программы, записанные с помощью DVR не получится легко переместить на мобильные устройства или куда-либо ещё от домашнего телевизора, некоторые производители хотят иметь большую гибкость и больше возможностей для контроля над распространением контента. [...] [...] Хотя DVR – это классная вещь с точки зрения потребителей, но производители контента и его распространители, взволнованные потерями прибыли из-за возможности пропустить просмотр рекламы, думают совсем иначе. Хотя шоу-программы, записанные с помощью DVR не получится легко переместить на мобильные устройства или куда-либо ещё от домашнего телевизора, некоторые производители хотят иметь большую гибкость и больше возможностей для контроля над распространением контента. [...]

]]> By: TechCrunch » Blog Archive » Download Your TV - The Current Options http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-3602 TechCrunch » Blog Archive » Download Your TV - The Current Options Mon, 22 May 2006 14:57:35 +0000 http://www.crunchnotes.com/?p=187#comment-3602 [...] While DVRs are great, content producers and distributors are less than thrilled by the loss in revenue from all those skipped commercials. Also, DVR’d shows cannot be easily transferred to mobile devices or otherwise viewed away from their home television. Some consumers want more flexibility and options. Enter downloadable television, spearheaded by iTunes. [...] [...] While DVRs are great, content producers and distributors are less than thrilled by the loss in revenue from all those skipped commercials. Also, DVR’d shows cannot be easily transferred to mobile devices or otherwise viewed away from their home television. Some consumers want more flexibility and options. Enter downloadable television, spearheaded by iTunes. [...]

]]> By: Eric Willis http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2194 Eric Willis Wed, 19 Apr 2006 03:47:37 +0000 http://www.crunchnotes.com/?p=187#comment-2194 This is Horrible" http://www.newscientist.com/article.ns?id=dn9011&feedId=online-news_rss20 The advert enforcer If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company's labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme. This is Horrible”

http://www.newscientist.com/article.ns?id=dn9011&feedId=online-news_rss20

The advert enforcer
If a new idea from Philips catches on, the company may not be very popular with TV viewers. The company’s labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.

]]> By: De Gardener http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2154 De Gardener Sun, 16 Apr 2006 13:51:06 +0000 http://www.crunchnotes.com/?p=187#comment-2154 [...] 6. Crunchnotes - this “indi” little brother of Techcrunch is a collection of cunning thoughts worth reading. I especially enjoyed the “we all skip TV ads” note. Reminded me of my college days when I could not grasp why anyone would fund researches that conclude that “alcohol makes people horny” and that “people with money are attracted to people with money”. [...] [...] 6. Crunchnotes – this “indi” little brother of Techcrunch is a collection of cunning thoughts worth reading. I especially enjoyed the “we all skip TV ads” note. Reminded me of my college days when I could not grasp why anyone would fund researches that conclude that “alcohol makes people horny” and that “people with money are attracted to people with money”. [...]

]]> By: TechCrunch en français » La TV débarque sur Internet http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2152 TechCrunch en français » La TV débarque sur Internet Sat, 15 Apr 2006 19:21:04 +0000 http://www.crunchnotes.com/?p=187#comment-2152 [...] Les réseaux ABC, CBS and NBC se sont eux-aussi penchés sur des services similaires. Par ailleurs, iTunes propose un certain nombre programmes télévisés en téléchargement. La webTV se répend à une vitesse fulgurante, à tel point que les idées fleurissent de plus en plus. Il y a, par exemple, ce projet par lequel les gens ne pourront plus se mettre en mode “avance rapide” pour passer la publicité (quelle mauvaise idée!). Une étude démontre, en effet, que les utilisateurs ont tendance à passer les publicités sur les émissions préalablement enregistrées (qui en doutait?). [...] [...] Les réseaux ABC, CBS and NBC se sont eux-aussi penchés sur des services similaires. Par ailleurs, iTunes propose un certain nombre programmes télévisés en téléchargement. La webTV se répend à une vitesse fulgurante, à tel point que les idées fleurissent de plus en plus. Il y a, par exemple, ce projet par lequel les gens ne pourront plus se mettre en mode “avance rapide” pour passer la publicité (quelle mauvaise idée!). Une étude démontre, en effet, que les utilisateurs ont tendance à passer les publicités sur les émissions préalablement enregistrées (qui en doutait?). [...]

]]> By: TechCrunch » TV Moves Aggressively to the Internet http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2146 TechCrunch » TV Moves Aggressively to the Internet Fri, 14 Apr 2006 14:45:57 +0000 http://www.crunchnotes.com/?p=187#comment-2146 [...] ABC, CBS and NBC are all making similar experiments, and iTunes claims to have 250 shows available for download. The space is evolving fast. For example, experiments are being considered that will stop people from fast forwarding through commercials (bad idea) after a new study was published that say people skip ads in recorded shows (surprise!). [...] [...] ABC, CBS and NBC are all making similar experiments, and iTunes claims to have 250 shows available for download. The space is evolving fast. For example, experiments are being considered that will stop people from fast forwarding through commercials (bad idea) after a new study was published that say people skip ads in recorded shows (surprise!). [...]

]]> By: Flubby Whatnot http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2077 Flubby Whatnot Sat, 08 Apr 2006 21:30:13 +0000 http://www.crunchnotes.com/?p=187#comment-2077 I skip Tivo ads. My wife doesn't. She keeps them playing and does chores and stuff while they're running. She's alway telling me about this cool commercial or that. Don't assume Tivo kills commercials. No more than taking a piss kills commercials. I skip Tivo ads. My wife doesn’t. She keeps them playing and does chores and stuff while they’re running. She’s alway telling me about this cool commercial or that. Don’t assume Tivo kills commercials. No more than taking a piss kills commercials.

]]> By: Eric Willis http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2071 Eric Willis Sat, 08 Apr 2006 04:45:41 +0000 http://www.crunchnotes.com/?p=187#comment-2071 Mike, I agree that media outlets need to begin aggressively pursuing alternative revenue routs, but this will not happen IMO. They should embrace the direct to consumer download market...minus the ads. However if business history has taught us anything, it has taught us that companies are reluctant to canabalize their main revenue base. However, the irony is that if you dont a competitor eventually will and sometimes even push you out of your own market. The old gaurd will often miss the paradigm shift We can look at obvious reluctance..cases where certain companies should have been the obvious choices to take new technology and create a new revenue stream. I think one of the most striking examples of ignoring the paradigm shift is Polaroid. If any company should have gotten INSTANT PHOTOGRAPHY.... similar to digital photography..it should have been Polaroid. But they remained comatose...ignoring the market..now where are they? Look at how IBM squandered the PC market because they thought it would eat into their bread and butter high margin Mainframe business. If anyone had the capabilities to dominate that market..it would have been IBM at that time. And these examples are technology based businesses and they did not embrace technology because it was a threat to their high profit businesses. I fully expect to Media companies to fight as a long as they can to hold on to their long time revenue bases, until they are absolutely compelled to switch revenue models. Why not give your consumers more options? I am overseas right now and there are certain programs I would definately pay to download because I can not get them here. But I guess this is the market that Apple seeks to expand with the Ipod Video and also Google has stepped in... Mike,

I agree that media outlets need to begin aggressively pursuing alternative revenue routs, but this will not happen IMO. They should embrace the direct to consumer download market…minus the ads. However if business history has taught us anything, it has taught us that companies are reluctant to canabalize their main revenue base. However, the irony is that if you dont a competitor eventually will and sometimes even push you out of your own market. The old gaurd will often miss the paradigm shift

We can look at obvious reluctance..cases where certain companies should have been the obvious choices to take new technology and create a new revenue stream.

I think one of the most striking examples of ignoring the paradigm shift is Polaroid. If any company should have gotten INSTANT PHOTOGRAPHY…. similar to digital photography..it should have been Polaroid. But they remained comatose…ignoring the market..now where are they?

Look at how IBM squandered the PC market because they thought it would eat into their bread and butter high margin Mainframe business. If anyone had the capabilities to dominate that market..it would have been IBM at that time.

And these examples are technology based businesses and they did not embrace technology because it was a threat to their high profit businesses.

I fully expect to Media companies to fight as a long as they can to hold on to their long time revenue bases, until they are absolutely compelled to switch revenue models.

Why not give your consumers more options? I am overseas right now and there are certain programs I would definately pay to download because I can not get them here. But I guess this is the market that Apple seeks to expand with the Ipod Video and also Google has stepped in…

]]> By: everybuddy.org » The decline of the TV commercial http://www.crunchnotes.com/2006/04/07/yes-we-all-skip-the-ads-on-tivo/comment-page-1/#comment-2065 everybuddy.org » The decline of the TV commercial Fri, 07 Apr 2006 12:49:32 +0000 http://www.crunchnotes.com/?p=187#comment-2065 [...] Mike Arrington says TV should drop the ads. Not yet, but very soon. Let’s face it, they were somewhat doomed around the time that cable proliferated. They are an artifact of a time when everyone was getting the heavyweight title fight for free. Now, nothing is really free. So, you have the Master’s and the Superbowl, but can anyone say that commercial TV is a better model than HBO? Apr 07 2006 08:49 am | media and arrington and tv | [...] [...] Mike Arrington says TV should drop the ads. Not yet, but very soon. Let’s face it, they were somewhat doomed around the time that cable proliferated. They are an artifact of a time when everyone was getting the heavyweight title fight for free. Now, nothing is really free. So, you have the Master’s and the Superbowl, but can anyone say that commercial TV is a better model than HBO? Apr 07 2006 08:49 am | media and arrington and tv | [...]

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