We pushed a new TechCrunch site tonight with a very different look and feel (see below). Everything wonderful about the new design is because of the awesome Rachel Cunliffe, my designer. Everything wrong with it is my fault for overrulling some of her ideas.
I loved the old TechCrunch, which Frederico Oliveira designed last summer, but it’s time for a change. In particular I wanted to expand the text are from 455 pixels to 570 to allow for much larger screenshots. We’ve also made some changes to allow for more advertising, in a more logical way (ads were all over the place until today).
I’m really excited about the “TechCrunch Sponsors” area of the site in the top right. This is an area where people can purchase a permanent presence on TechCrunch and gain access to our audience. We’re going to be very selective about the brands we allow there – we’re not just putting their logos up, we’re saying that we believe in the product as well.
And if you’re wondering about the green theme, there’s a reason for it (hint – it keeps me focused on my goals). It has nothing to do with a ValleyWag post talking about HulkCrunch.