I note that Wired Magazine’s list of things to do to “Make Your Blog Popular” doesn’t include anything about writing good and compelling content, but it does have things like “optimize for search engines” and “post, post, post!”. This advice supposedly comed from Dave Sifry, the CEO of Technorati, who’s a friend of mine. I can’t believe this is Dave’s unedited advice.
The game will be completely over before old media even knows what happened.





Your buddy needs a clue, not Wired who just ran his article.
As usual, a LOT gets removed from an article when it has to fit into 200 words.
Dave
“…I can’t believe this is Dave’s unedited advice.”
I doubt that Dave Sifry would have only 5 pieces of advice on the topic. So I can’t believe it either.
Content? We actually need content to have a good blog?
Whoda thunk it?!?
That was exactly my response as well! What about compelling content? Sounds like that one didn’t make it past the Wired editors.
Mike, evan a seven-year-old knows that you need to write interestingly. But he doesn’t call it ‘compelling content’, he calls it telling stories.
Come on, Mike. Content doesn’t matter — it’s whether your post gets on the front page of Techmeme that matters
“Have great content” is so obvious, I guess he assumed we knew that one already.
“As usual, a LOT gets removed from an article when it has to fit into 200 words.”
If Wired cut so much out then why not post the full article to your blog?