Comments on: Riya Manipulates Bloggers to Nail a Product Launch

By: Jeremy Pepper

Jeremy Pepper — Tue, 14 Nov 2006 00:50:37 +0000

Come on – this is the same guy that said he’d rather have Scoble than Walt, so what do you expect than for him to go to Scoble to shoot?

Even Robert that day said it was insane … and it was. Now that he is doing a mainstream product, they’ll crawl to Walt, or to another mainstream press person. Because they need to.

It was always an unbalanced diet, and still is. The flyover states read print, get their news from more than just online. Web 2.0 often forgets that.

By: Link Baiting? The Riya Pivot or Perhaps the Riya Divot at WaynePorter.Com The Post Human Experience

Mon, 13 Nov 2006 05:18:23 +0000

[...] This is how it plays…more…well here you go or maybe that is post link-baiting but if you want some pre-link baiting you can have that too- What if search engines could look inside images? Rock on. [...]

By: Stephen

Stephen — Fri, 10 Nov 2006 09:16:16 +0000

Now if only it would work and do more then womens shoes

By: Bourland.com » A Spectacular Launch of a New Tech Product … and they didn’t spend a dime!

Thu, 09 Nov 2006 20:58:56 +0000

[...] Mike Arrington, in his CrunchNotes blog, wrote a short, but fascinating piece called “Riya Manipulates Bloggers to Nail a Product Launch” [...]

By: Denken Über » Relaciones Públicas 2.0 para un startup 2.0

Denken Über » Relaciones Públicas 2.0 para un startup 2.0 — Thu, 09 Nov 2006 06:47:17 +0000

[...] Ahora, ¿que fue lo genial de la estrategia de comunicación? simple, eligió presentar el producto en un evento SOLO a un par de referentes en la blogosfera. [...]

By: broadstuff

broadstuff — Wed, 08 Nov 2006 22:11:03 +0000

Search, Sex and Shopping – making picture search pay?…

Video and Picture search is hard, as the many PhD’s in Universities and R&D labs who have tried to do this will testify. (Yahoo and UC Berkely started an entire research lab to get into this overall space, after all). Getting it right, you would think…

By: John Furrier

John Furrier — Wed, 08 Nov 2006 21:16:53 +0000

Right on the money. This is another shining example of the new media and PR model. You nailed it.

By: patrica

patrica — Wed, 08 Nov 2006 17:52:47 +0000

It’s a good example but it’s standard to hit bloggers now for most PR firms.

I’m going to write about them on our site this week though. So it works!

By: JD

JD — Wed, 08 Nov 2006 17:39:16 +0000

It’s pretty nifty stuff, but i think they have some healthy competition in the form of PIXSTA, the London based company that has launched http://www.chezimelda.com Its David vs. Goliath in terms of funding but from a first glance it seems that David has the most powerful technology (though they clearly need some new graphics!)

By: Alan Rimm-Kaufman

Alan Rimm-Kaufman — Wed, 08 Nov 2006 14:40:37 +0000

Riya is getting attention because (if the site lives up the hype) visual search is new and important, not (just) because they placed stories with A-list bloggers.

As a decidedly non-A-list blogger, I was still compelled to write about Munjal’s presentation at Shop.org last month (http://www.rimmkaufman.com/rkgblog/2006/10/10/riya-show-me-more-items-that-look-like-this-one/) . Why? Because his demo was the most interesting thing at the show.

I agree with Godin’s riff this week (http://sethgodin.typepad.com/seths_blog/2006/11/getting_from_he.html) — PR doesn’t drive high-quality growth and awareness, the PR follows from the high-quality and the growth.

Maybe Riya/Like will be the ones to ride visual search to billion dollar valuations, maybe they won’t. But the idea is powerful and will change online retail.