In response to a couple of inquiries, here are the top 11 sources of TechCrunch traffic in December 2006 (via Google Analytics):
1. google[organic] 391,034
2. (direct)[(none)] 326,796
3. digg.com[referral] 192,774
4. google.com[referral] 78,960
5. news.bbc.co.uk[referral] 46,621
6. netvibes.com[referral] 32,444
7. techmeme.com[referral] 25,561
8. stumbleupon.com[referral] 22,294
9. reddit.com[referral] 22,035
10. my.yahoo.com[referral] 19,643
11. techcrunch.com[referral] 18,869
Digg remains a very important site for overall TechCrunch traffic. I’m surprised by how much traffic BBC and TechMeme sends our way. I’ll do a subsequent post with January traffic as well for comparison purposes.
Interesting stuff Mike. Thanks for sharing.
You should send Orli a nice thank you gift for Valentines Day after driving that much traffic.
Wait, am I reading that right?
Does that really say that of Microsoft, Yahoo, and AOL, only Yahoo placed in the top 10 referrers at all? It is very interesting to see that none of those networks, all in the top 4 most trafficked, are sending measurable traffic back to TechCrunch.
Not that I’m questioning the numbers; I’m just surprised by it.
What’s the difference between google(organic) and google.com(referral)?
If I remember correctly, organic means someone search and TechCrunch came up in the non-sponsored results and referral is the sponsored results. But does that mean TechCrunch buys ads on Google? Sounds odd. Yeah, what is the difference there?
Mike, now you have to tell us what you spend on AdWords.
I see that AdWords is charging an average CPC on “techcrunch” and related keywords of 9 cents. Does that mean you’re paying about $7100 for those 79,000 Google clickthroughs, Mike? Or are you bidding for more lucrative keywords?
Paul – huh?
Take
google.com[referral] 78,960
And compare to
netvibes.com[referral] 32,444
Google.com referral though I have never seen it written anywhere almost certainly is Google Reader traffic. Compare Netvibes subscription numbers to get an estimate of GR uptake here.
It is only an approximation, because it relies on clicking through.
Is Google News accounted for seperately? Or Google Finance? I have actually noticed traffic from “GOOG” pages from Google Finance recently on my own sites.
Mike: so you don’t buy ads through Google then? I was merely following on from the previous two comments which speculated on what “google.com(referral)” meant.
> Referral is the sponsored results.
No, Google referral traffic is either Google personalized home page or Google Reader. You can break these out further with a deeper drill down in Google Analytics. My own stats that I’ve been doing here, http://searchengineland.com/guides/about_search_engine_land_monthly_stats.php, explains this more.
Generally speaking, traffic from Google ads would be tagged separately and show up as google[cpc] or google[ppc].
Google referrals could be coming from Google Homepage too. That’s how I got here.
Where is del.icio.us? Losing power?
It’s pretty hard to stay on the del.icio.us front page for any appreciable amount of time unless you’re linked from lifehacker.com
What’s interesting is that Digg traffic is in the same ballpark as Google search traffic.
Although I don’t believe that Google Analytics could tell you this, but I wonder out of that traffic – what’s the ratio of new visitors to return visitors.
Joy,
Google analytics can give you overall ratio of new/repeat visitors, and if you dig into it, you can break the data up by source. it’s an absolutely amazing product.
And [referral] can mean many things – it doesn’t mean you paid for the traffic. for example, google’s personal home page (ala netvibes) would drive referral traffic rather than organic search traffic.
How much traffic do you get from other blogs? Any way to pull it all together?
Readers of this post may be interested in an analysis I did of a set of blog referal statistics (1500 blogs). It looks in aggregate at the traffic between blogs and from other sites.
http://datamining.typepad.com/data_mining/2006/10/one_of_the_area.html
Oh my god you get so much traffic from all thos valuable
websites
I got cool traffic from stumbleupon.com, 1000 person per day