| January 22, 2007 at 3:19 PM PST
In response to a couple of inquiries, here are the top 11 sources of TechCrunch traffic in December 2006 (via Google Analytics):
1. google[organic] 391,034
2. (direct)[(none)] 326,796
3. digg.com[referral] 192,774
4. google.com[referral] 78,960
5. news.bbc.co.uk[referral] 46,621
6. netvibes.com[referral] 32,444
7. techmeme.com[referral] 25,561
8. stumbleupon.com[referral] 22,294
9. reddit.com[referral] 22,035
10. my.yahoo.com[referral] 19,643
11. techcrunch.com[referral] 18,869
Digg remains a very important site for overall TechCrunch traffic. I’m surprised by how much traffic BBC and TechMeme sends our way. I’ll do a subsequent post with January traffic as well for comparison purposes.
Interesting stuff Mike. Thanks for sharing.
You should send Orli a nice thank you gift for Valentines Day after driving that much traffic.
Wait, am I reading that right?
Does that really say that of Microsoft, Yahoo, and AOL, only Yahoo placed in the top 10 referrers at all? It is very interesting to see that none of those networks, all in the top 4 most trafficked, are sending measurable traffic back to TechCrunch.
Not that I’m questioning the numbers; I’m just surprised by it.
What’s the difference between google(organic) and google.com(referral)?
If I remember correctly, organic means someone search and TechCrunch came up in the non-sponsored results and referral is the sponsored results. But does that mean TechCrunch buys ads on Google? Sounds odd. Yeah, what is the difference there?
Mike, now you have to tell us what you spend on AdWords.
I see that AdWords is charging an average CPC on “techcrunch” and related keywords of 9 cents. Does that mean you’re paying about $7100 for those 79,000 Google clickthroughs, Mike? Or are you bidding for more lucrative keywords?
Paul - huh?
Take
google.com[referral] 78,960
And compare to
netvibes.com[referral] 32,444
Google.com referral though I have never seen it written anywhere almost certainly is Google Reader traffic. Compare Netvibes subscription numbers to get an estimate of GR uptake here.
It is only an approximation, because it relies on clicking through.
Is Google News accounted for seperately? Or Google Finance? I have actually noticed traffic from “GOOG” pages from Google Finance recently on my own sites.
Mike: so you don’t buy ads through Google then? I was merely following on from the previous two comments which speculated on what “google.com(referral)” meant.
> Referral is the sponsored results.
No, Google referral traffic is either Google personalized home page or Google Reader. You can break these out further with a deeper drill down in Google Analytics. My own stats that I’ve been doing here, http://searchengineland.com/guides/about_search_engine_land_monthly_stats.php, explains this more.
Generally speaking, traffic from Google ads would be tagged separately and show up as google[cpc] or google[ppc].
Google referrals could be coming from Google Homepage too. That’s how I got here.
Where is del.icio.us? Losing power?
It’s pretty hard to stay on the del.icio.us front page for any appreciable amount of time unless you’re linked from lifehacker.com
What’s interesting is that Digg traffic is in the same ballpark as Google search traffic.
Although I don’t believe that Google Analytics could tell you this, but I wonder out of that traffic - what’s the ratio of new visitors to return visitors.
Joy,
Google analytics can give you overall ratio of new/repeat visitors, and if you dig into it, you can break the data up by source. it’s an absolutely amazing product.
And [referral] can mean many things - it doesn’t mean you paid for the traffic. for example, google’s personal home page (ala netvibes) would drive referral traffic rather than organic search traffic.
[...] As much as I love the BBC, I can’t help but wonder if they would have written about this new virtual world if it wasn’t their own property. [...]
[...] BBCのことは大好きなだけに、この新しいバーチャルワールドが自前のサービスでなくてもニュースにしただろうかと考えてしまう。 [...]
[...] As much as I love the BBC, I can’t help but wonder if they would have written about this new virtual world if it wasn’t their own property. [...]
How much traffic do you get from other blogs? Any way to pull it all together?
[...] 4. Mike Arrington on ‘TechCrunch Referral Traffic‘ [...]
Readers of this post may be interested in an analysis I did of a set of blog referal statistics (1500 blogs). It looks in aggregate at the traffic between blogs and from other sites.
http://datamining.typepad.com/data_mining/2006/10/one_of_the_area.html
[...] Digg and other social news sites have captured the imagination of publishers because of the massive amounts of referral traffic that Digg in particular can drive, leading to the obvious comparisons to Google and search engine traffic. Danny Sullivan points out that, in terms of raw traffic, sites like Digg seem to beat out non-Google search engines. (TechCrunch’s referral sources was an important reference point.) [...]
Danny Sullivan say SEO should go Social…
Danny Sullivan is one of the leading minds in the SEO space. You just hear his name everywhere. Over at Search Engine Land, he proposes that SEO should start taking social search engines like Digg, Reddit and StumbleUpon more seriously…….
[...] Vai alla pagina segnalata. [...]
[...] CrunchNotes » TechCrunch Referral Traffic [...]
[...] It wouldn’t be much of a problem except for the fact that getting banned from Digg can have big consequences considering how even sites like TechCrunch still gets a large chunk of traffic from Digg. Now, supposing Digg banned TechCrunch it wouldn’t go away just like John Chow still manages to make $3000+ a month even after getting banned. However, for a small blog struggling to get noticed and breaking Digg’s unspoken rule to “never submit your site (especially too many times)” will find themselves struggling ever more with obscurity. [...]
[...] As much as I love the BBC, I can’t help but wonder if they would have written about this new virtual world if it wasn’t their own property. [...]
[...] Did I mean it literally? No. The BBC sends us far too much traffic for me to want it to dissolve (and I think it’s a brilliant, well run company as well). But the whole thing was caught on video and, as you can imagine, I was roundly (and I believe properly) criticized (although see this comment). At best this is none of my business, although I lived in the UK for many years and well remember the dreaded BBC television tax. [...]
[...] Did I mean it literally? No. The BBC sends us far too much traffic for me to want it to dissolve (and I think it’s a brilliant, well run company as well). But the whole thing was caught on video and, as you can imagine, I was roundly (and I believe properly) criticized (although see this comment). At best this is none of my business, although I lived in the UK for many years and well remember the dreaded BBC television tax. [...]
[...] BBCが消滅したらいいなんて本気で私が言うだろうか？もちろん違う。このサイトに多大なトラフィックをもたらしてくれるBBCが消えていいなんて思うワケがない（有能で、経営もしっかりした会社だし）。ところがこの発言の一部始終がばっちりビデオに録画されていたのだ。そして、お察しの通り、こちらは激烈（かつ正当）な批判にさらされている（中にはこんなコメントもあるが）。英国には長年住んだ経験がある。あの恐ろしいBBCのテレビ視聴料のこともよく覚えている。でも、たぶん今回の件は最悪、私の仕事には影響がないだろう。 [...]
[...] Did I mean it literally? No. The BBC sends us far too much traffic for me to want it to dissolve (and I think it’s a brilliant, well run company as well). But the whole thing was caught on video and, as you can imagine, I was roundly (and I believe properly) criticized (although see this comment). At best this is none of my business, although I lived in the UK for many years and well remember the dreaded BBC television tax. [...]
[...] TechCrunch, through its CrunchNotes site, has provided an unusual level of detail as to how people wound up at the popular site during December, 20006. [...]
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[...] As much as I love the BBC, I can’t help but wonder if they would have written about this new virtual world if it wasn’t their own property. [...]
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[...] alone). If you think that is because binaryday is a pathetic unpopular blog then take a look at the sources of traffic for Techcrunch. Even Techcrunch depends on Google for 40% of its [...]