First off, it’s a great name, especially since by now, it’s a common thing to say among web 2.0 circles. BUT, it’s also not very smooth sounding and it doesn’t roll off of the tongue very easily, especially with the two ‘c’s, which stops the flow of speech twice in a row when you say the name once.

Ooh, very nice blog. I hope they analyse Tinfinger!

One of the most important things about the domain name of a web-based company that we don’t often think about is that it should be easy to understand when spoken. We think about keeping it short to make it easier to type. We think about registering the .com vs. .net so people don’t go to the wrong URL accidentally. But we don’t always consider what the domain name will sound like over loud music at a club downtown.

While most of our traffic comes from people who were already at a computer and thus don’t really care what the URL is since they clicked on a link anyway, the people you are talking to in RL about your site are generally more important than your typical web user: that reporter lady, that investor guy, that winery owner.

TechCrunch.com is pretty good to relay in words. Most people will hear “tech crunch dot com” and likely be able to enter the correct URL when they get back to a computer.

WineLog.net (the name) isn’t so hot it turns out. When I say “wine log dot net”, most people here “wine blog dot com”. Everyone assumes the dot com, and it’s mostly because of the misinterpretation in spoken conversations that it is important to get a .com.

Anyway, just a rant. I think you did a good job with your name picking there.

yeah, I’m pretty jealous because of your name. unique yet to the point. and now a brand anyway
10min, eh? sometimes it’s the early thought there it’s at.