I’m not a big fan of these sorts of things, although the bay area in general embraces opportunities to display altruism whenever possible. If you drive down the street in your Toyota Pious, wearing a yellow bracelet and listening to a red iPod, you are a caring person and have a good soul. If not, you aren’t and you don’t.
People shouldn’t give to charity to get laid or feel superior to those around them. They should do it because it’s the right thing to do. And if you care about AIDS, don’t buy an iPod. Donate $400 directly to the Global Fund instead. For more on this, see buylesscrap.org.
From the article:
The Red campaign can be a good start or it can be a colossal waste of money, and it all depends on whether this edgy, innovative campaign inspires young people to be better citizens or just gives them an excuse to feel good about themselves while they buy an overpriced item they don’t really need. (Trent Stamp, president of Charity Navigator)